Shaden Mohamed – Auto & General

Shaden Mohamed – Auto & General

Shaden Mohamed – Auto & General

Head of Lifestyle Insurance Group | Auto & General

Shaden joined Auto & General in February 2017. She leads the Lifestyle Insurance Group that provides Life, Income Protection, Health and Travel insurance and Roadside Assistance products.

Shaden is a highly regarded leader in developing and executing digital strategies which propel growth, acquisition and retention. Prior to joining Auto & General, Shaden worked for Expedia ANZ / Wotif Group and Google, driving revenue growth via online platforms and channels.

As leader of the Lifestyle Insurance Group, her focus is on speed of execution— from concept and testing, to development and deployment.


Shaden will be speaking about:


Shaden talks about how she is a big advocate for really contributing and giving to your network in order to nurture the relationship. Shaden opens up about how she was once made redundant, but due to her strong network she was able to make a few calls and land immediately on her feet. She also explains how she would have helped someone 5 years ago and this person remembers and wants to return the favour. Shaden has worked internationally and talks about different ways of networking depending on where in the world you are.


Taking Career Risks and Having a Plan

When Shaden is deciding whether or not to take a career risk or not, she asks herself whether she’ll learn something – if the answer is yes then she goes for it. Shaden often sees women only taking risks when they feel they are ready for it, her suggestion is to be confident and go for it, and figure it out as you go. Shaden talks about how she isn’t much of a planner when it comes to her career, and she prefers a more fluid approach, her suggestion is to jump straight in!