Director SMB, South East Asia | Facebook
Sarita Singh is the Director for Small and Medium Business (SMB) for Southeast Asia at Facebook, where she leads the teams responsible for the SMB advertising business including sales, marketing, service and partnerships for Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, Cambodia and Myanmar. Prior to Facebook, Sarita spent several years at Google, most recently as the Head of Retail Channel Sales & Operations for Google’s hardware business in Asia Pacific. Sarita has previously worked at salesforce, Oracle and Hewlett Packard in various sales, marketing and operations roles. She holds a bachelor’s degree in Business Administration from RMIT University and an MBA from The University of Chicago Booth School of Business.
Sarita will be speaking about:
Sarita opens up about how important it is for her to stay true to her values, and how in the earlier years in her career she perhaps wasn’t as vocal about speaking up about uncomfortable situations – but as she’s become more senior and older she has gained the courage to trust her gut instinct. Her tips on building and promoting your personal brand are: 1. live with authenticity, 2. be visible, 3. be knowledgeable, and 4. Stick to your values. She strongly believes in paying forward and always helping people behind you throughout your career. She also provides her advice on what to do if you need to change perceptions about your personal brand.
Taking Career Risks and Having a Plan
Sarita talks about how much she is a risk lover who enjoys feeling the fear – because it means she’s motivated; and without that knot in her stomach, it means she’s not sufficiently challenged. She has always been bought up with the strong value of giving it a go and giving it your best shot, and if it’s meant to happen, it will. Sarita talks about how she’s a natural planner and has lists for everything, and she has always had a career plan since before she went to university. Her advice for taking career risks is to trust your judgement, as you know yourself better than anyone else does.